How AI Doubled the Engagement Rates of a Virtual Event Platform

ABOUT THE CLIENT

Social27, trusted by the Fortune 500, delivers scalable virtual events with live-streaming, video networking, and highly interactive virtual expos.

Industry:

Virtual Events

Location:

USA

Almost doubled the engagement rates within the platform

Session watch times increased as much as 63%

Event managers found more relevant high-ticket customers

THE SOLUTION

PrimeSens was responsible for building and maintaining Social27’s Recommendation Engine, which recommends personalized sessions, peer matches, round tables, and relevant ads to attendees. The engine uses machine learning and our proprietary AI technology to analyze attendees’ interests, preferences, and behaviors throughout the event to provide the most relevant recommendations.

This Recommendation Engine also comes with a Lead Matching Engine for businesses, sponsors, and event owners who are attending the event to find potential leads who have a high spending propensity.

This software handles large-scale ETL processes of millions of records and runs that data through ML models within a distributed Spark cluster.

FRAMEWORKS USED

Anthony Culligan Founder and Product CEO, SETL Ltd, UK

By seamlessly integrating with our internal team, PrimeSens helped achieve key objectives by performing to the same expectations as full-time employees. They are the most reliable and dedicated team we have ever worked with.

Bally Kehal Co-Founder and CTO, Social27 Inc, USA

Their expertise in building enterprise-grade web solutions, AI recommendation engines, and live streaming software helped us thrive as a leading virtual event platform in the world.

Darryl Ware GMSE, REDD Digital Services Pty Ltd, Australia

I've worked with PrimeSens on a bunch of projects across web and mobile and pretty much all the major stacks. So if you are looking for some offshore capacity, need a one-off project, or just some specialized help in a particular web or mobile tech I'd highly recommend that you reach out to them or give me a hoy and I'll happily do an intro.

Martin Geissmann CEO, Econovo LLC. Switzerland

They are experts in Computer Vision and AI. Their excellent collaboration, strong on-boarding methods, reliable deliverables, and responsiveness continue to strengthen our relationship.

Mehdi Bellatig Founder, FranceVerif, France

We enjoyed working with this vendor. They see the big picture and leave no detail untouched. They're very hands-on and highly responsive to feedback. Most importantly, they are all experts in what they are doing.

Matt Bomeisl President/Founder, Prospect Wire, USA

We’ve worked with many companies, and this is by far the best. They are more than just an agency; they are a partner. I admire how swiftly the team could take our vague instructions and turn them into a perfect product.

Alex Vizgard Founder and CEO, Vizgard Ltd, UK

Developers at PrimeSens built the core AI technologies which power up our embedded visual intelligence platforms – FORTIFAI and FORTISKY. I don’t believe some of the bigger providers know what customer service means, but with PrimeSens, it’s one of the absolute strong points.

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